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"Surely
I'm not expected to sell my own book?"
It
is a shock for many published authors to realise that their
book has a minuscule marketing budget, and the author is likely
to be the person working hardest to generate their own sales.
If
you have already decided to take matters into your own hands
and self-publish, it could be that the sales aspects are the
most daunting. They needn't be.
Our
course "Shelf Secrets" should help you to be better
prepared when approaching any bookshop. It should help you
to think like a bookshop owner and know exactly what might
encourage bookshops to put your book on their shelves.
Having
been on the course, you should be able to approach any bookshop
with confidence, with insider knowledge stronger than even
the slickest sales patter.
There
are things that you can do easily to improve your own sales.
Our intensive one-day course will help you prepare the
tools to sell your book. Even the most unlikely sales person
can grow in confidence.
The
course is designed for both self-published and traditionally
published authors - specifically aimed to help you to boost
your own sales, and make you a more profitable author.
The
next Shelf Secrets course is on Sunday, January 13th
@ 9.15am at the Mostly Books bookshop. For a downloadable
course outline, click
here. To register your interest, complete our registration
form below.
Note
from Mark and Nicki Thornton, owners of Mostly Books, Abingdon,
Oxon:
Our Shelf
Secrets course was launched in response to the dozens of authors
who have come into our Oxfordshire bookshop hoping to persuade
us to stock their book. With so many varied approaches we
quickly realised many authors are out there doing this with
little support or guidance and we could see a need to offer
the sort of insider help where we could see what they were
doing right and wrong from a bookshop's point of view.
The feedback
so far has been fantastic and has confirmed the everyday reality
of the author turning themselves into a salesperson. We also
know how welcome having such a starting point is for authors.
Some comments
about Shelf Secrets from attendees:
"Shelf
Secrets is a must for all authors, self-published or no. By
the end of the day Mark had completely revolutionised the
way I was thinking of approaching book stores…Mark taught
us all about USPs, future pacing, long tails, risk reversal
and many other excellent sales / business tips. I strode out
of there at the end of the day feeling like the Richard Branson
of the book world."
- Siobhan
Curham, author of Finding The Plot, The Scene Stealers,
and Sweet FA
"The
course was interesting, stimulating and gave participants
valuable insights and information. Any author should draw
confidence from it and come away able to take new initiatives."
- Patrick
Forsythe, author of The Gentle Art of Getting Your Own
Way and First Class at Last
"A
most useful day. I left with excellent knowledge and great
inspiration as to how to market my novel to the book trade."
- Mary Cavanagh, author of The Crowded Bed
"Thank
you so much for running SHELF SECRETS for us last Sunday;
it gave me a real insight into the way booksellers think and
work, and I came away feeling far more confident about approaching
indie bookshops. I thought you might like to know that yesterday
I went to four indie bookshops in London. What I've just realised
is that, once I'd begun to think at least a little like a
bookseller, the conversations were easy, more than that, actively
pleasant."
- Angela
Young, author of Speaking of Love
To
register your interest in the course - and to receive a free
tip sheet - please email us at our 'books' email address
at the top of the page - or simply complete the form below:
© 2007 mostly books
ltd
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